Sears Screws ABC Channel 7!


Yes folks, not even the big boys are safe when they shop at Sears. Here's the info taken straight from the Channel 7 website,, search the site and use keyword "diamond" to find the story there if you don't believe me. 

"Real Deal on Diamonds

With Valentine's Day just a few days away, jewelry stores are gearing up to sell a lot of diamonds. But too many customers are buying those sparkling gems without really knowing what they're getting. To learn more, we went undercover.

Our goal was to buy a round, diamond solitaire in a simple gold setting. We wanted the best that we could get for $3,000. Where do you think you'd get the best deal on diamonds? We went shopping to find out.

Our first stop was Sears, where there was only one ring that fit all of our requirements. It was .8 of a carat and it was flawed. We took our purchase to a gemologist. We did not tell him where we got it. He carefully examined the diamond. He checked it under ultraviolet light. He measured and calculated to the certificate we were given.

"I don't know what happened and where it happened, but this paperwork does not match this stone," said appraiser Jonathon Abbott.

Our certificate showed a minimum diameter of 5.92 millimeters. Abbott measured at 5.89 millimeters.

"They probably had multiple stones that had basically the same reading and they may have mixed some stones up," Abbott said.

For our next stone, we went to Wachler Jewelers in Birmingham. At Sears, the decision was easy because the selection was limited. But at Wachler's that was not the case. So, what are the factors a customer should look for?

"First of all the karat weight of the diamond. Second is the color to the stone. The next thing is the clarity, which is the microscopic inclusions. But the single most part really is the beauty, that is caused because of the cutting grade to the stone," said appraiser James Krol.

At Wachler's we were shown variety of stones under the microscope. We selected the one we were told had an ideal cut.

Our final stop was A.C.E. Coins and Jewelry in Dearborn. We were shown several stones, but weren't offered the chance to compare them. We left with a stone that fell between our other two in terms of size. Once again, our expert found discrepancies between the stone and the paperwork.

"The report says that the stone had no fluorescence, it does. Also the measurements don't line up," Abbott said.

Abbott found more spots than the dots on the chart indicated. We called the agency that graded it. And despite the discrepancies, they backed the jeweler.

Here is the final analysis:

But, experts say if you find a diamond you really like and can afford, buy it."

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